NeveHarms Bruce Saurs, the successful local businessman and avid sports fan who saved professional hockey for our city, has been named winner of the 1990 Neve Harms Meritorious Service to Sports Award.
Saurs' purchase of the debt-ridden Peoria Rivermen on July 1, 1989 began a success story beyond imagination that has brought the team to prominence on the Peoria sports scene. To immediately stabilize the team, Saurs signed a three-year lease with the Peoria Civic Center and a six- year affiliation with the NHL St. Louis Blues. Under his leadership, the team showed a profit in its first fiscal year of operation.
A life-long Peorian, Bruce graduated from Peoria High School where he lettered in baseball for three seasons, making two state tournament appearances. He returned to teach and coach at Peoria High after graduation from Bradley University. He was the head baseball mentor for six years, and also served as assistant in both basketball and football. From1950 to 1955 his baseball teams compiled an impressive record of 121-62, making two trips to the Illinois State High School Tournament.
In 1951, working with the late Ed Stonebock and Harold Llntz, Bruce was instrumental in helping to establish the first Little League Baseball Program in Peoria. He later followed in the footsteps of his father, the late Eddie Saurs, a 1968 Neve Harms winner, taking over as Manager of the
Cohen team in the Sunday Morning League for several seasons. He started playing A.M. ball at age 14 ending his career at age 21, when, as Bruce often states, "I built such a great team - I couldn't make it myself."
For the Peoria Rivermen, Bruce Saurs developed a marketing plan geared to good hockey, entertainment, and a family audience. The club drew a franchise record 190,000, and drew praise from League Commissioner Tom Berry.
So far, the 1990-1991 season has been an even bigger success story, highlighted by the 18-game winning streak that gave the Rivermen the longest winning streak in Professional Hockey history, while bringing to Peoria national media attention.
Bruce Saurs, the successful local businessman and avid sports fan who saved professional hockey for our city, has been named winner of the 1990 Neve Harms Meritorious Service to Sports Award.
Bruce Saurs, a former baseball and basketball coach, shifted gears dramatically in 1989 and saved professional hockey for Peoria.